Quality
- Buy coffee directly from farmers who are trained in growing methods of specialty coffee.
- Transport our own green coffee to the US, European, and African markets to ensure transparency, eliminate middlemen, and guarantee quality.
Equity
- Create a New approach in the world of coffee: Engage at every link of the coffee chain from crop to cup and return higher prices to community farmers than conventional coffee traders.
- Create a new approach to economic development in Africa - be an African company stepping up the value chain to participate directly in the global marketplace.
Sustainability
- Commit to full carbon neutrality - Founding sponsor of the GeoCO2 Carbon-Neutral Coffee program, helping rural communities market carbon credits and move toward carbon-neutral coffee while they build effective energy solutions for their communities.
- Bourbon is a local sponsor of the Project Rwanda Coffee Bike program, providing efficient work bikes to Rwandan coffee farmers in rural communities.
- Sponsoring partner of the GeoTrace bar code traceability and quality assurance program. Elevating the quality of coffee and helping rural farmers monitor their production reduces pressure on the land and lays a foundation for a whole range of sustainable agricultural practices.
Cultural Integrity
- Commit to reconciliation and cultural integrity. Commit to reaching across cultural boundaries with the message of cultural integrity and reconciliation.
- Pioneer the "global village" marketing concept, using the Internet to create tangible connections between consumers and growers.